Bubu – we bind emotions
by Christian Burkhardt
Over 80 years of passion and conviction
For over 80 years, Bubu has been active in the market with passion and conviction. We have never reduced our role to simply ‘smearing glue onto paper’. It was clear to us from the very beginning that our contribution goes far beyond that: we want to inspire people, bring ideas to life and give visible form to emotions in a lasting way.
This philosophy has shaped our company for generations. As far back as the 1970s and 1980s, we were guided by mottos such as ‘Bubu – binding books and more’, ‘Bubu – the book architect’ and ‘Bubu – for everything that goes with it’. They all expressed the fact that we do not see ourselves merely as a production company, but as a partner for special projects and lasting memories.
With the structural transformation of the graphic arts industry and the changes brought about by digitalisation, we have once again re-examined our role. What is our contribution in an increasingly digital world? What long-term value do we want to create for our customers?
The answer to this became the foundation of our vision: We bind emotions.
We understand the word ‘bind’ in several ways. On the one hand, it describes our craftsmanship and our clear commitment to Switzerland as a production location. We continuously invest in modern technologies, automation and the further development of our staff so that we can continue to offer the highest quality from our own production in the future.
On the other hand, ‘binding’ stands for connections. For the relationship with our customers. For the connection between tradition and innovation. For preserving memories, stories and experiences that accompany people across generations. Every book, every archive and every project preserves something of particular value.
It is precisely in this that we see our future. For whilst information is becoming increasingly digital, the human need to record what is meaningful, to pass it on and to bring it to life remains.
Our vision, ‘We bind emotions’, guides us. It reminds us every day why Bubu exists and what we want to continue working towards with enthusiasm in the future.
