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Generations of vision

Visions of binding for generations: three logos illustrate continuity and change in the management generations and over 80 years of company history.

Bubu – we bind emotions!

Joy and emotions accompany us in all areas and are our binding element: employees exude passion, customers are emotionally moved and our products trigger feelings.

«Binding» can be understood both literally and metaphorically: as bookbinders, we bind books; in a figurative sense, we connect emotions, traditions with visions and people across generations.

Bright orange background with large black vertical text reading "Wir binden Emotionen." Smaller white curved lines with white German words such as "Leidenschaft," "Freude," "Zufriedenheit," "Erinnerung," "Zuneigung," "Hoffnung," "Zuversicht," "Mut," "Liebe," "Bewunderung," "Wunderung," "Stolz," and "Fröhlichkeit." Black text in the lower right corner says: "Haptisch und individuell für dich und mich Wir produzieren smart und raffiniert Lösungen, die begeistern Wir sind hier und denken weiter.
Logo of Bubu AG with the word BUBU in orange capital letters surrounding a simple orange outline of a hardcover book, all enclosed in an orange circle.
We bind books


For company founder Albert Burkhardt, it was all about books when he founded the company in 1941. A sound craft business demonstrates what he produced.

Logo of Bubu AG with the letters BU and BU in white on two orange squares side by side.
We bind books and more


In 1984, book designer Jost Hochuli developed a modern logo for Hans Burkhardt in the form of an abstract book: an industrial company with strong craft roots which is innovative and open to new developments.

Logo with the word "bubu" in lowercase letters in bright orange on a white background.
We bind emotions, traditions and generations

A new image in 2015: the book is disappearing from the logo and the concept of "binding" becomes key. This is made clear by the bridge between 'bu' and 'bu'.