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Direction – the 2025 New Year's book

by Claudia Betschart

Bubu's sustainable compass – Looking ahead!

Which direction are the arrows pointing in the ‘Direction’ New Year's book?
Pick it up and flick through it with different movements.
You will see: sometimes the arrows point forward, sometimes backward. It's all a matter of perspective.

We at Bubu are optimistic: we look ahead! This New Year's book is also proof of this.
It combines Flatbind binding with sustainable materials and
classic index punching to create an environmentally friendly and sophisticated product. This New Year's book was also designed by Mireille Burkhardt of BOB Design Ltd.

Flatbind is a special single-sheet adhesive binding process in which the content sheets are roughened and bonded with a dispersion adhesive. This adhesive is applied in a thin layer and is characterised by its high flexibility. Flatbind is particularly convincing from an ecological point of view: Compared to other binding methods, up to 70% less energy is consumed during production. Two different papers were used for the content of the New Year's Book 2025: ‘Transphere white offset semi-transparent 57 g/m²’ and ‘Image Coloraction, Chile/red 80 g/m²’.

The cover is made of the paper ‘Image Coloraction, Chile/red 160 g/m²’ and a high-quality fabric cover. This fabric, ‘Paradise 7507 pink orange’ from Manifattura del Seveso, was additionally refined by screen printing and gives the book a special feel and elegance. Incidentally, the content pages are bound using the Japanese binding technique. The quads are closed at the front.

This beautiful New Year's book truly inspires thoughts of a bright future! Thanks to the practical index punching, it can be divided into different chapters. A faithful companion for notes, ideas, wishes and sketches.

PS. For those who run out of pages but not of ideas, ‘Direction’ can be reordered for CHF 20 at service@bubu.ch.


NEW YEAR BOOKS PICTURE GALLERY
DIRECTION IN BINDORAMA VIRTUALLY

Hardcover book with a light pink cloth cover opened to show a bright red endpaper on the right side.
A hardcover book with a bright red cloth cover is open to reveal cream-colored pages, some of which have red printed elements visible on the edges. The book is viewed from above, showing the spine and the pages fanned out.
A softcover booklet with a pink and white geometric pattern on the cover and visible red thread stitching along the spine.
Open softcover book with visible red endpapers and white blank pages, lying flat on a white surface, showing the spine and inner binding.
An open softcover book with visible red folded and cut page edges creating geometric shapes along the top and side margins.
Open softcover brochure with red paper edges and folded pages, lying on a flat surface.
An open softcover book with a red left page and a pink textured right page containing a white card with printed text and the Bubu logo at the bottom.
Sheets of paper with a pink geometric pattern consisting of small triangles, with one sheet partially folded over, resting on a flat surface.
A brochure with a pink and white triangular pattern is placed next to a brown kraft paper envelope with a die-cut window showing the pattern and red printed text "bubu" and small additional text on the lower left corner.